Carl Sirriani is the Wilson’s Fresh Produce retail support specialist. Carl has over 40 years experience in successful fruit and vegetable retailing. He will assist to develop a completely tailored marketing mix for successful fruit and vegetable retailing in your business.
Assistance can be provided where needed, in staff training, price setting; display arrangement; promotions; product selection and systems implementation. Carl will work closely with the Wilson’s Fresh Produce sales team to ensure that they understand the unique circumstances of your retail outlet, ensuring that you receive the optimal personal service, a range of weekly special buys and that there is effective communication and information flow between our organizations.
Carl’s number one aim is to work with you to improve and optimise the profitability of your fruit and vegetable retail outlet.
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